publications. content creation. packaging. photography. building visual brands.
I always knew I wanted to help others with their visual branding. Even though freelance has been an absolute dream, nothing compares to the experience and knowledge I have gained working beside, and underneath, other talented individuals. I have accumulated new talents + confidence in my design work from collaborating with other creatives in companies that are growing. Check out some of the fun projects I have had the honor to work on!
MINNESOTA WEDDING GUIDE™
Working for a small company, I have had the privilege of wearing many hats and working on a wide range of projects. My time with the company started with rebranding
--new logos, color palettes, fonts, badges, website updates, letterheads--
to appeal to the modern day brides and grooms in the Twin Cities area. Along with rebranding, I was able to take on the entire design + creation of the bi-annual publication; an advertising piece for our membership clients and a planning tool for over 10,000 couples looking for wedding vendors in Minnesota.
In addition to being known as a wedding vendor directory, Minnesota Wedding Guide™ also produces The Wedding Fair™ three times a year. This included print + email campaigns, social media, and show graphics and aesthetic.
With this houseware organization company, I was able to collaborate with many other creatives through well established processes and in a fast paced environment. Other than being a graphic designer, I took on a role of an in-house photographer, social media content creator, trend researcher, and packaging designer for products sold in Target, Homegoods, BedBath & Beyond, Sam's Club and many others.
Daily projects consisted of
--moodboards + color trends, graphics for packaging, planograms + displays--
--photography + staging of lifestyle images, photo editing--
I was able to help establish a brand that needed consistency and modernizing so that it portrayed the ultimate goal of organization. I got to translate that into the creation of madesmart®'s entire Amazon Store and various catalogs, two large platforms that reach a wide audience of B2B and B2C.